Computation and interaction are the main drivers for innovation and new business models. Apart from the obvious (google, facebook, groupon, netflix, youporn etc.), this is arguably true in many areas of our daily lives, ranging from medical technology to consumer electronics. Computing innovations are embedded in fridges, kettles, sewing machines, cars. By 2018 every new car must be equipped with an automatic mechanism calling for emergency if an accident occurs (and only if, please). Embedded software is estimated to be the root of at least 80% of all innovations today. These innovations provide functionalities and services that are impossible to achieve without embedded software.
Read on to learn about a problem behind this trend.